Online Customer Service Seminars

Regular search engines can’t understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines.

Moderator:
Chris Sherman, Conference Programming Director, SES events series

Speakers:
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com
Liana Evans, Search Marketing Manager, Commerce360
Chris Smith, Lead Search Strategist, Netconcepts
Vanessa Fox, Product Manager, Google, Inc
Justin Denny, Program Manager, Live Search

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The growth of Wikipedia and its almost ubiquitous presence on search results pages means that search marketers can’t ignore this important guide. This session looks at appropriate ways to interact with the service. It also examines if there’s more that can be done to make Wikipedia editors more accepting of marketers and to make marketers more understanding of the Wikipedia community goals.

Speakers:
Neil Patel, CTO, Advantage Consulting Services
Jonathan Hochman, Founder/President, JE Hochman & Associates
Don Steele, Director of Enterprise Marketing, Comedy Central
Stephan Spencer, Founder and President, Netconcepts

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Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.

Speakers:
Stephan Spencer, Founder and President, Netconcepts
Rick Klau, Vice President of Publisher Services, Feedburner
Sally Falkow, President, Expansion Plus
Greg Jarboe, President and Co-Founder, SEO-PR

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As search matures, there are an increasing number of ways for website owners to make money — some of which you may never have thought of. This session will explore the alternatives.

Speaker:
Stephan Spencer, Founder and President, Netconcepts

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Take a seat at this session to find out where Search Marketing is at right now as the industry’s rapid evolution continues. It will outline the indispensable fundamentals to ensure you are able to maximize your site ranking and pay per click potential. Our speaker will also provide an insight into the impact changing online habits – think user generated content, Web 2.0 etc – into Search Engine Optimisation.

Speaker:
Stephan Spencer, Founder and President, Netconcepts

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Your search marketing programs - both organic and paid - are in decent shape, but now you need to take both to the next level. Where should you invest additional resources in SEO? How can you spend more on PPC and still generate healthy sales? How can you evaluate the state of your current programs? How can you assess the potential for additional growth? What strategies and tactics should you implementing next?

Stephan Spencer and George Michie will share their expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face. Stephan Spencer is a long-respected expert in search marketing and founder and President of Netconcepts. George Michie, a paid search veteran since the industry’s beginning, is Vice President of Client Services for The Rimm-Kaufman Group.

You Will Learn:

• Online acquisition economics
• Budgeting and planning for paid and organic search
• Strategies for competition with larger, better-funded competitors
• Strategies for your key search phrases from the “head” of the search distribution
• Strategies for the “long tail” of your search distribution
• When it may make sense to outsource elements of your search marketing effort, and when it may not
• The current legal and marketing issues surrounding use of trademarks and brand names

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This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.

Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies

Speakers:
Amanda Watlington, Ph.D., APR, Searching for Profit
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, FeedBurner

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Links are the currency of the search engines. Without good inbound links to your web site, your SEO efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building experts Stephan Spencer and Eric Ward as they guide us through the quagmire and show us the way to great search engine rankings.

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Optimize your online efforts
After more than a decade of online marketing, companies are still struggling to find the best ways to use the web to promote themselves and build relationships with their customers. Our proven, practical tips will help you to get higher search engine rankings, make your e-mails filter-friendly — yet compliant! — and deliver relevant customer-focused website content.

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This dynamic, multi-faceted session will focus on how to effectively use the new technologies of blogs, podcasting, and RSS to reach and retain customers. You will learn proven strategies and sure-fire tactics for how to leverage your blog’s ability to reach and influence your customers, prospects, and the media. In this session, we’ll show you how other marketers are already successfully integrating blogs, RSS, and podcasting into their online marketing communications mix, and achieving deeper more personalized relationships with their customers.

Learning Points:

• Successfully use blogs and podcasts as direct marketing tools for getting your selling messages in front of prospective customers
• Discover proven strategies for using your blog to reach the media and gain competitive advantage
• Master top tips for optimizing your blog so that it improves your search engine marketing

Panelists:

• Lee Odden, CEO, TopRank Online Marketing
• Stephan Spencer, Founder and President, Netconcepts
• Dr. Amanda Watlington, Owner, Searching For Profit

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